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“After all, it’s the world at large they’re aiming at, people like you!”

Recently there’s been some interesting articles in the media about modelling, what it takes to be a model and the expectations of models today in what is an incredibly competitive, driven and controversial industry….. with 28yrs experience Models Direct are now having their say!

There are lots of differences between fashion modelling and commercial modelling, however there are many similarities too. Trends and fashions come and go and this is the same for the type of models clients and designers are looking to book too. Clients will be looking for models who have the appropriate look, shape or character to portray their product/service in the most productive and effective way and appeal to their consumer. A model is someone the consumer aspires to be, so therefore great consideration is taken by a client when booking models for their latest campaign.

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