Modelling in London: A Guide for Aspiring and Professional Models

Fashion needs fresh blood, and London is the most creative place for that — Donatella Versace.

When you have one of the top pioneers and visionaries in fashion tell you that London is the place for creativity, you know that every word is solid.

London is the city to be when it comes to inspiring fashion. Its fashion-forward dress sense makes it one of the world’s stand-out capitals in the industry.

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Modelling in London is a pretty exciting prospect for those who are established runway models, commercial models or editorial models, and for those who are new to the London scene.

Modelling in the city does come with its challenges such as being highly competitive where models can be riddled with potentially long working hours (depending on which niche you’re going into) but it does have its perks.

Should you consider modelling in London? Models Direct will tell you why you should bite the bullet and go for it! 

There are lots of opportunities in the capital. It’s the hubbub of the country and it’s all happening here. The landmarks, rich history and culture that London oozes are the perfect go-to for models, agencies and clients. With top events like London Fashion Week, it’s an unmissable place to showcase your skills.

Well-known events spark the potential to network, helping models connect with other fashion cities such as Paris, Milan and New York, brands and top clients in the modelling industry.

Most modelling professionals such as designers, make-up artists and photographers, are either set up in the city or have their gigs take place within the region enabling the opportunity to enjoy the profession more accessible.

Models Direct has marked our spot in the city too. We have booked a plethora of amazing assignments across London and with top-tier clients such as TfL, the London Eye and the Motorcycle City London backing these campaigns.

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Our agency receives a lot of London-based assignments attracting attention from our hub of diverse models. Here’s a snippet of the range of work we’ve posted on our job board:

Female models required for an upcoming London airport snoo0t

A male model between 25-33 years old with an interest in football is needed for a commercial in London

Male/female model/actor aged 35-50 years for a commercial in London

So, with iconic British fashion models such as Kate Moss and Naomi Campbell, and modern supermodels such as Cara Delevingne and Adwoa Aboah who are sparkling campaigns and runways, could you be the next rising British star to join them? Let our agency know and we’ll connect you to meaningful and impactful campaigns that might be based in London!