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Modelling Lingo

In any industry you’ll find technical terms and jargon. The world of modelling agencies is no different. As a successful model it’s good to have grasp on the lingo so that when you arrive at a modelling job you’ll impress the client.

We’ve had fun in the Models Direct office testing each other on these.

How many do you know?

ADVERTISING – you see it everywhere, packaging, national press, magazines, billboards, point of sale, displays, hoardings, posters, it’s a growing industry.

AGENT – Models Direct.

ASSIGNMENT – paid work, it could be fashion, promotion, film, TV, photographic etc.

BEAUTY WORK – cosmetic, hair, makeup, etc.

BOARD – National Selection Panel at Models Direct.

BOOK – another word for a portfolio, showing pictures of you working as a model.

BOOKER – your Model Coordinator, who handles everything to do with your modelling with us.

BOOKING – a client has booked you!

BOOKING OUT – whenever a model is on holiday or unavailable.

BUY-OUT – when a client pays extra to use a photograph in certain media and/or in particular territories.

CALL BACK – a second casting, also know as a recall

CAMPAIGN – a programme of effort on behalf of a client by an advertising agency using models.

CASTING – where clients audition models before selecting who they want

CATALOGUE – mail order to fashion stores, large catalogues employ models for every edition. Men, Women and Children.

CATWALK – the walkway, usually raised, on which models show the latest fashions.

CIRCULATION CHART – a printed version of the picture we send electronically to client.

CLIENT – the photographer, advertising agent or film producer who agrees with Models Direct a model and our fee.

COMMERCIALS – advertising work to appear on television or the big screen.

COMMERCIAL OR PROMOTIONAL WORK – advertising, catalogue or other work selling a product. Commercial style work is usually photographed in a less creative way than editorial style photography.

CONTACT SHEETS – a photographic sheet of small prints that are easier to choose from than negatives.

COURSES –  teaching catwalk, posing, photographic technique, confidence, makeup and hair.

DAY RATE – the fee we charge for a full days work.

EDITORIAL – refers to the covers, fashion and beauty pages of magazines and newspapers. Highly prestigious yet poorly paid, once a model has appeared in a cover of say Vogue, Marie Claire, Elle, Cosmopolitan or Company, it can lead to major advertising campaigns.

FAMILY MODELLING – a modelling job where a real family is required.

FITTINGS AND SIZINGS – Clothing manufacturers need models to check the size and fit before production. Fashion work, especially with children sometimes requires a fitting before the assignment to save time and any problems with sizes.

GO-SEES – informal appointment for a model to show their portfolio.

HEAD SHOT – a close up photograph of a models face or head and shoulders.

IMAGE – a photograph. Our quarterly modelling magazine

INFORMAL MODELLING – Usually done in a showroom or exhibition also called ‘couture style’.

LOCATION – an assignment that takes place anywhere outside a studio.

MODELS DIRECT – National Modelling Agency for Men, Women and Children.

MODEL RELEASE – a form that has to be signed by the model after a photographic assignment, sometimes called a voucher.

MOTHER AGENT – the agency a model first joins.

OPTION – provisional booking placing a model on standby.

PARTS MODELLING – work for hands, legs, feet and other body parts.

PHOTO SESSION – a photographic shoot.

POINT OF SALE – photographs that are used on display in a shop, such as posters and showcards, to help promote the clothes or product.

PORTFOLIO – a models collection of photographs showing the widest variety of looks.

PRINTS – individual photographs.

PROMOTIONS – helping to promote or sell a product, it could be at an exhibition, a high street, or a big sporting event such as the Grand Prix, nationally or internationally, normally handing out items such as leaflets, balloons, champagne or using personality to socialise etc.

RUNWAY – modern catwalk.

SCOUT – finding talent on behalf of an agency.

SHOOT – a photographic session.

SHOWROOM – fashion companies and designers present their collections using house models and clothes are custom made.

SHOWROOM SEASON – the buying season which can be anything from two to eight weeks and takes place twice a year.

SHOWS – the international designers twice yearly Collections. Shopping malls, department and chain stores. Special events, conventions, fashion trade exhibitions and live magazine shows.

SNAPSHOTS – family photographs and informal pictures.

STATISTICS – a models body measurements, height, eye and hair colour, we send with pictures to clients.

TEARSHEET – a published page from a magazine or newspaper.

TESTS – an unpaid photoshoot. The purpose is for the model to get photographs for their book. Photographer, makeup artists, fashion and hair stylists also need to test.

TRANSPARENCY – a colour negative from a shoot where colour film was used.

TRIP – an assignment abroad.

VIDEO – models are often used to produce corporate, demonstration, promotional and in-house sales videos.

www.modelsdirect.com – where the modelling world meets.

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