Everyone should have experienced the delights of a live sporting event. Not a sports fan, huh? What about a music show, large charity do or an exhibition? Ah, that’s more like it! And so one can say they haven’t wandered along a high street at some point in their lives! Whichever of the above scenarios you’re most familiar with, you’ll have probably seen a promotional model – maybe even without realising it.
Promotional work is one of the best types of modelling to get into. Quite often promotional models are a part of a large group, so interaction with fellow models is a huge plus. Models are a naturally social bunch, so promotional modelling is seen not so much as a job as a jovial days’ experience meeting interesting people and striking up new friendships, which could blossom into life-long camaraderie.
Life as a promotional model is as much about marketing as it is seeing yourself as a “model”. The “sampling” part of the job spec is when promotional models hand out free merchandise to the public, which includes ticket-holders at events, and audiences at press conferences or exhibitions, launches or roadshows. The client is whoever is putting on the show, or for a very large exhibition, the brand which is selling / advertising their products. There is no usual photo set or working your magic facing a camera; it’s gregarious employment that suits approachable personalities – which we’re certain you’ll have in spades!
Though it’s not uncommon for clients to seek a single model to help with their promotions, quite often it’s a collective group of models that proves the most effective – especially at larger events or for prominent brands.
We were asked by the UK’s most beloved chocolate manufacturer, Cadbury’s, for 100 female models. A centuria of models – that’s some going! The aim was for the ladies to descend on major high streets dotted all over the UK to hand out free samples of yummy chocolaty goodness on Valentine’s Day. This was promotional sampling on a grand scale and was an instant hit; who would refuse free chocolate?! We are all aware of Cadbury’s as a household name, but specifically targeting a day where chocolate is bought is still worthwhile for any confectionary brand. And, of course, it worked a treat!
Brand representation is key to being a promotional model. Models are championing the business, and they’re the direct link between product and consumer. Therefore, brands must have great confidence in their promotional models. Sometimes, a brand’s reputation can be damaged by inconsistent marketing, so a promotional models needs to be engaging, happy, and confident. A big smile goes a long way!
Handing out free samples (e.g. an event at the famous NEC in Birmingham) is not as straightforward as it sounds, but it does reap considerable benefits. A little research of the brand prior to the assignment always goes down well – just in case you get asked a question by the public. If the brand involves food or drink, basic food hygiene standards must be followed.
Just like all types of commercial modelling, no experience is necessary. Promotional modelling is one of the most enviable genres, so it’s no wonder models are queuing up to be a part of our modelling family. If you fancy joining in, we’ll be pleased to have a look at what you can offer. Smiles at the ready, please!