Babies and children are featured in a variety of marketing campaigns of varying degrees. They’re super cute and curious little humans who unlock emotions of unconditional love and human connection within us. When we see baby models and child models, we simply can’t help but think that they’re adorable.
It’s no wonder why modelling agencies just like Models Direct are happy to feature bambinos and youngsters in their modelling books. They’re high in demand by small and big clients on a regional, national and international scale and target all levels of modelling work such as commercial, promotional and catalogue.
If you’re considering this profession for your little one aged 0-12, then you might be wondering what modelling agencies are looking for in babies (0-2) and children (2-12). We’ll give you a lowdown in our latest reading of what agencies look for:
- What Modelling Agencies Look For in Babies and Children | Models Direct
- Breaking Barriers, Embracing You – Diversity in Modelling Starts Here
- Silver & Stylish: Mature Models Are in Demand Now More Than Ever
- Representation Matters: Real People, Real Roles, Real Modelling Opportunities
- How to Keep Modelling Fun and Stress-Free for Your Child (And You!)
Diversity
As the demographic of the population indicates it’s ever-evolving, so too do the models matching these changes. This is why agencies look for a diverse range of babies and children. After all, when they’re fronting a campaign, it makes marketing sense that they’re relatable by representing the population.

Availability
If a little one is signed up with an agency, they should be available for campaigns. Agencies understand that there might be circumstances where baby models and child models cannot fulfil the opportunity. This should be relayed in advance so that they can fill the role in time for the client’s campaign.
Content little ones

Agencies seek babies and children who can adjust to new environments with new faces, smells, and sounds are hired and recommended for future projects within the industry. However, it’s only natural for there to be moments when tiny ones might feel a bit sad, irritable or tired, and agencies certainly understand this can happen on set. Don’t worry though, industry professionals are always aware of this when booking small ones for their assignments!
So if you have a baby or child you’re thinking of signing up to a modelling agency, you’ve landed at the right place because Models Direct caters for this age group. We see many assignments come our way looking for little humans from 0-12. If you’re interested, let us know!
PS Here’s a snippet from The Darley Family [HKFD-8993] with their baby and child model both on set:
“Lovely experience both children felt very very comfortable from the minute we got there until the end, I also appreciated the homely vibe for the shoot, very good communication from the start and was always able to ask any questions.”

