A masterclass in commercial modelling

Are you interested in finding out more about commercial modelling?

Well, this succinct masterclass should help you learn the basics.

What is commercial modelling?

Commercial modelling is when models are hired to promote or market products or services for a company or brand.

Very often this involves lifestyle modelling – posed images or video footage showing people in some kind of setting, using or benefiting from the product or service in some way.

This may be a situation that is very reflective of everyday life, or it might be something very aspirational and perhaps more imaginative.

How do I become a commercial model?

To become a commercial model, it is always advisable to be on the books of a reputable modelling agency.

An agency such as Models Direct will not only be able to guide and support you through the process of becoming a commercial model but will also have strong relationships with those seeking commercial models.

For your part, you will need to maintain your e-portfolio well and ensure you follow instructions carefully and do your very best when in front of the camera.

How do I need to look to be a commercial model?

You don’t have to look a certain way to be a good commercial model, but you do have to be able to project confidence, listen to the shoot director and work well with others on set.

If you have any experience of acting, then this is always helpful as being a commercial model will often involve taking on a particular role for the assignment.

Having other skills, such as singing, dancing or playing a musical instrument, can also be incredibly useful in helping you to be self-assured in the limelight and comfortable when engaging with others.

Is there a demand for commercial models?

Demand for commercial models is extremely high at the moment.

Agencies, such as Models Direct, require male, female, junior and mature models for all sorts of assignments for everything from product packaging and promotional print material to website, social media, TV and film content.

If you are selected by a client for a booking and you do well at it, then there is no reason why you shouldn’t be offered more work in the future.

Can I have a career in commercial modelling?

It is possible to end up with a full-time career in commercial modelling if you are very determined and that is what you are seeking – or, like many of those in the business, you may end up being chosen for the odd job here and there.

This can also be extremely rewarding and can be a fantastic way of immersing yourself in new experiences and earning a little extra money.

Find out more about commercial modelling from Models Direct.