Models Direct is a top modelling agency that specialises in all areas of the modelling industry not just focusing on young talent. We welcome Gen X and baby boomers right through to older models. Age isn’t a factor that prevents our male models from thriving in this lucrative industry. We give our amazing talent the power to shine and release their inner model!
Being older brings authenticity and the naturalness with which mature people can relate to. Our current male models enjoy the opportunity of participating in photoshoots, promotional campaigns and live experiences while making new friends along the way, not to mention being rewarded for their time. They love learning new skills and doing something a bit extraordinary because ordinary just doesn’t feel enough. Modelling is an out-of-the-box profession – fancy telling your mates and family you’re a male mature model with Models Direct! That’ll sure get everyone talking over a cup of coffee (or tea, whichever you prefer!)
What does it mean to be a mature male model?
Mature models are models who are 40 years or above. These models are mainly used to advertise, promote, create awareness, and showcase products and services that are geared towards a target audience (usually those who are above the age of 40 years too.) So, it’d make sense to use a mature model given the fact that the audience themselves are of a mature age. This helps push advertising forward and connects people to the marketing brand, making it memorable, encouraging user engagement and sales.
Don’t be mistaken in thinking that modelling is all about good looks, chiselled cheekbones and ripped abs – it really isn’t. Our modelling agency enjoys seeing fresh, edgy and charismatic models who might not fit the typical criteria of a runway model but are camera confident and can translate lots of looks and poses to ensure that they provide the best service for clients.
We have lots of satisfied clients from photographers to advertising agencies, who regularly come to us looking for mature male models, and we are always happy to put our silver foxes forward. Models Direct are on an age-positive mission to get our models out there on the centre stage, getting them noticed and appreciated for who they are, just the way they are. We are so excited to see more and more brands using diverse talent in their campaigns – diversity in age, size, genders and cultural backgrounds.
Famous male models
David Gandy, Tyson Beckford and Marcus Schenkenberg are excellent examples of mature male models still rocking it on the world stage – we’re pretty sure you’ll know who they are all too. Their careers are still going strong – defying any limitations related to ageing. From hitting the runway to featuring in highly prolific photoshoots and adverts, these models are letting the world know that male models are in big demand.
Check out our Instagram pages to see which of our mature models have tapped into the industry and are being cast in projects with the likes of Aviva, Sky Sports, Furniture Village and current Covid-19 campaigns with the Scottish Government! So, how about it? Strike a pose, take a snap for our team to review and try your hand at a new profession. See how we can launch your modelling career! Remember, we want your charm and wit more than anything – get in touch with us today and release your inner model.