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“After all, it’s the world at large they’re aiming at, people like you!”

Recently there’s been some interesting articles in the media about modelling, what it takes to be a model and the expectations of models today in what is an incredibly competitive, driven and controversial industry….. with 28yrs experience Models Direct are now having their say!

There are lots of differences between fashion modelling and commercial modelling, however there are many similarities too. Trends and fashions come and go and this is the same for the type of models clients and designers are looking to book too. Clients will be looking for models who have the appropriate look, shape or character to portray their product/service in the most productive and effective way and appeal to their consumer. A model is someone the consumer aspires to be, so therefore great consideration is taken by a client when booking models for their latest campaign.

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Commercial Modelling/Fashion Modelling with Models Direct

Commercial Modelling/Fashion Modelling – What’s the difference??

The modelling industry can be incredibly daunting and with lots of new phrases, information and options been thrown at you how are you supposed to know ‘IF’ and ‘WHERE’ you might fit in the modelling world!

When someone is referred to as a ‘Model’ it can mean several different things and this is sometimes very confusing for people who are new to the industry or uninformed.

The team at Models Direct are often asked “What is the difference between a Commercial model and a Fashion model, the answer, there is a big difference, which I will now explain;

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Models Direct Starpets on Screen

The demand for animals in advertising is big and growing all the time! With only seconds to capture your audience’s attention, a witty comment or a cute animal works well!

We have all seen animals used in commercials for lots of different brands and high street stores. Buster the Boxer in the John Lewis Christmas commercial, McDonalds, Perina Dog Food, Whiskers…..the list goes on!

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Models Direct and the ‘Messathon’ family

What could be better than spending the day having fun, getting messy outdoors with your family and being paid for it??

That’s exactly what our model family ‘The Burtons’ were selected for! The Models Direct Assignments team were contacted by a production company who were filming a promotional video for the NSPCC’s latest campaign, the #Messathon looking for a model family to star in the video.

The Burton family were successfully selected and had to spend the day outdoors, getting messy and having fun while being filmed – what a lovely day! AND they were paid for it!

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