It’s a known saying in the industry to never work with animals, but when they are this cute – who could resist!!
Animals are used alot in advertising and Models Direct are proud to represent a variety of different Starpets!
You can imagine how delighted the team were here at Models Direct to be able to offer these super cute puppies the assignment of a lifetime!! They were to star in the latest campaign for Lancome alongside model Taylor Hill – AMAZING!!
A question we are asked at Models Direct agency HQ several times a day. We’ve all seen pets being used more and more for advertisements and product packaging. So here are some of the questions Models Direct ask to pet owners applying for their dog to be registered for pet modelling with us.
Working with Dogs can be challenging and therefore a dog who is obedient and well behaved is important. Consider what their recall is like, how they interact with strangers, young people and new environments. Being on a photo shoot would be in an unfamiliar setting and whilst the assignment crew would go to extraordinarily lengths to make sure the dog model felt relaxed and at ease, there would be a level of expectation that your pet model could through you, take instruction.
“I’ve had lots of feed back from the filming and we can’t wait to get some more work, Hugo loves being in the limelight. Thanks to Models Direct for giving us this opportunity to show off the lovely Mastiff breed to what they’re all about, The Gentle Giant!” – Ronnie Miller (Hugo’s owner)
Hugo is such a beautifully natured dog and truly is the The Gentle Giant his owner Ronnie Miller explains him as – the Models Direct team were delighted Hugo was selected to star alongside Tony Robinson on the latest episode of Britain’s Ancient Tracks on Saturday night on Channel 4.
Using animals in advertising has become a trend and it’s something us as the consumer see everyday. The nations big brands are launching their new marketing campaigns using cute and funny animals to promote their product or services – this is a very powerful marketing tool.
Animals, particularly baby animals, have very likable traits that make it easy for us to form emotional bonds, successful advertising is done by playing with our emotions and how something makes us feel – we will automatically be drawn to that particular brand if it makes us feel good or more to the point we are made to believe it will make us feel good!