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Models Direct’s Gavin gets to test beer

Sometimes when the team at Models Direct receive an assignment brief a member of the team will have the perfect person in mind!

This was the case last week when Marie from Models Direct was contacted by Charlie Wells Brewery who were looking for a specific person to promote their beer at an exclusive  tradeshow in Bedford – our male model Gavin sprung straight into Marie’s mind!

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Models Direct and the ‘Messathon’ family

What could be better than spending the day having fun, getting messy outdoors with your family and being paid for it??

That’s exactly what our model family ‘The Burtons’ were selected for! The Models Direct Assignments team were contacted by a production company who were filming a promotional video for the NSPCC’s latest campaign, the #Messathon looking for a model family to star in the video.

The Burton family were successfully selected and had to spend the day outdoors, getting messy and having fun while being filmed – what a lovely day! AND they were paid for it!

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Starring in my first commercial for Models Direct!

Our little model Radisson secured his first assignment landing the starring role in a commercial for a new nursing/sports bra – at 1 yrs old that’s a massive deal!

For a mum it can be very nerve wracking taking a toddler on to a set with crew, models and of course expensive equipment, non of which are toddler friendly. The team at Models Direct always do their very best to make sure mum’s (and dad’s) are fully briefed before taking their little ones to assignments, but it always helps to hear other mum’s experiences of working in this industry with a toddler in tow – check out Radisson’s mum’s feedback:

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Models Direct comment on CFDA’s annual Health Initiative letter

Each season, Models Direct awaits the letter from Steven Kolb and Diane Von Furstenberg, who hold the positions of CEO and President respectively, which reminds those in the modelling industry of the CFDA’s Health Initiative, and includes points regarding the importance of diversity and good health amongst models, with the key message being that ‘Health is beauty’.

In the letter, Kolb and Furstenberg point out that health within the modelling industry is of particular importance in the run up to Fashion Week. They applaud the efforts made by the world’s top modelling agencies, who have pledged as they did last year, to not use underage models for their fashion shows. According to Models Direct, the two fashion industry experts said that they were thrilled to share the names of many famous casting agents who are now publically aligned with the CFDA’s mission, and have promised to always ask for proof of age from new models. Both Kolb and Furstenberg made their own pledges to ask for ID from models as well.

Models Direct

The letter, Models Direct say, also detailed the expansion of the Model Ambassador program, in keeping with the organisation’s message of model health and education. This year, they intend to offer internships for a huge number of models, so that women who are finishing their modelling careers will be able to develop their skills off of the catwalks. Enclosed with the letter were the health initiative guidelines, which provide information regarding employment laws, as well as the symptoms of eating disorders, so that casting agents are better able to recognise the signs in their own models. Furstenberg and Kolb finished by stating that as New York Fashion Week holds interest on a global scale, and as such, designers, models and casting agents have the power to influence people around the world in a very positive manner.

Models Direct wholeheartedly support this initiative, and encourage the models that they hire to live healthily and retain a positive body image. They also endorse diversity within the modelling industry, and hire models of all ages, shapes, sizes and backgrounds.

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