‘As a model it’s important to inform your agent about your online presence, if this is not something they have already asked then make sure they have your Instagram handle and following numbers – this is all really important information that your agent, Models Direct, can use when trying to secure you assignments and negotiating your rate.’ 

Whether you love it or hate it, social media is part of most of our lives and it’s never been more important if you are a brand promoting a product or service – Facebook, Twitter and Instagram are all powerful platforms to sell, particularly Instagram.

Models Direct has been in the industry for 30 years and has seen a change in the way brands choose to promote their products and services and what’s important to them when sourcing the right model to promote their name. Now it’s important to clients to use models who have a strong online presence, some have thousands, even millions of followers and this makes them highly valuable to and agency and a brand!

Models and Influencer’s with large numbers of followers will be very attractive to a brand, looks are always important, but it’s not everything! Models now have the ability through social media to make themselves extremely sought after and their agents can negotiate high rates of pay for them from brands for posting a particular picture or message to their followers. This brand awareness is essential and some have the power to make a product sell out in minutes!

Instagram is very simple to set up, so if this isn’t something you have looked into yet as are an aspiring model then now is the time. Initially you can use it as a promotional tool and by posting pictures that represent you as you’d like to be seen you will build a larger online reach. This can be a slow process and is not something that will necessarily blow up over night, however in time and through understanding the Instagram algorithms better you can see your audience grow.

When building your online presence as a model it’s important to decide how much of your life you want to make public, try and stick to this as once it’s out there you can’t get it back! It’s best to make sure all images you post are of a high quality and of course represent you in the right light. If you want to appear as a professional model then it makes sense to make the images the best you can.

Unfortunately simply posting great pics will not guarantee quick growth in followers, for this to be achieved you need to network. Be sure to follower accounts that can be of use to you or are relevant to your industry, for models try and follow the following suggestions; photographers, agents, MUA, brands, casting directors and production companies – these are all catagories that share similar interests.

Use Instagram stories and highlights to boost your reach, you can show clips of shoots you may be doing or behind the scenes footage of a show your involved in – anything that shows you doing what you do best! Followers love to get an insight into models lives and see what it’s really like on modelling assignments. You can show you travelling, what you eat, wear and places you go – all parts of your life followers are intrigued by.

As a model it is important to inform your agent about your online presence, if this is not something they have already asked then make sure they have your Instagram handle and your number of followers – this is all really important information that your agent can use when trying to secure you assignments and negotiating your rate.

The bookings team at Models Direct get asked lots by their clients for models and talent with a large online presence or sometimes when they select a model they want to know what their online reach is, making the model rate higher.

Keep social with Models Direct and follow us on Instagram

If you have any questions about social media or modelling in general please contact a dedicated member of the Models Direct team!